By: Sam Jacobson ‘26
Background on Trademarks
A trademark is a type of intellectual property utilized by individuals, companies, or legal entities. It is defined by the United States Patent and Trademark Office as a word, phrase, design or a combination that “identifies your goods or services”, “distinguishes them from the goods or services of others”, and “indicates the source of your goods or services” [1]. Unlike more temporary types of intellectual property such as patents and copyrights, a trademark will persist in perpetuity until the owner ceases usage of the trademark. If the trademark is registered through federal registration, then federal protection will protect the trademark nationwide from being registered by others without permission